Music / Score & Sync
Balmain
Pre-Fall '22 The Future Is Now
Channeling 90s grunge and French savoir-faire for Olivier Rousteing's menswear collection.
Grunge meets Savoir-Faire
Creative Director Olivier Rousteing selected OAKE's "Vorwort Umiha Sien" to soundtrack the Balmain Pre-Fall Men’s collection.
Channeling the fearlessness of early 90’s grunge... invites daring new beginnings and the promise of possibility.
The track's brooding, cinematic build accompanied the digital presentation, merging the subversive spirit of the collection with the brand's "Future Is Now" narrative.
Credits
- Director: @dayfornightlab
- Creative Director: @olivier_rousteing
- Production: @lalalandproductions
- XR Studio: @mado.xr